Page 3 - Target Social - Media Kit 2021
P. 3
TARGET
S COMMUNITY PUBLICATIONS
CAL
REACH YOUR IDEAL, TARGET MARKET
It’s not rocket science. When a printed publication is thoroughly read-by them
over (and held onto) by a neighborhood of affluent homeowners, a golden
opportunity exists. We are proud to offer local businesses a simple way to land in
the hands of their ideal customers each and every month and to guarantee that
their business is being seen.
We partner with the residents of some of the most exclusive and affluent
neighborhoods in Southern California to produce for them a high quality
publication that is all about them and their families, homes and neighborhood
events so that, through the relevant, resident-submitted stories and photos
shared within, they can learn about their neighbors and get to know them.
Ranked as one of the fastest-growing media companies in history by Inc
Magazine, our parent company and partner (The N2 Company) has been
extremely successful over the past 16 years because businesses find these
exclusive, affluent neighborhoods to be almost impossible to reach otherwise
and they love that almost all of our content comes from the people who live there. So they know that everyone reads the publication cover to cover
and that their business is being seen and branded. The residents themselves love what we do because it is all about them and we make them feel
like stars.
What makes what we do so unique is that almost all the content in our publications is user-generated, just like Facebook. The residents make the
publications come alive each month by submitting their pictures and stories. And that’s what our business partners like about what we do; that the
residents are invested, so they know it’s getting read and their business is getting seen. If a business is trying to reach and stay visible with affluent
homeowners, then that is where we really become a good fit. In fact, we’re often the only way to reach these exclusive communities and residents.
Smart businesses are trying to more cost effectively reach their target audience. They want to know, “Who am I trying to get my name in front of
and what are the best ways to reach these affluent communities and to consistently stay in front of these types of customers?” Our publications
are designed for businesses that look at the high-end neighborhoods we serve and see their best potential clients in that neighborhood. They
know and understand how being consistently present and being seen by their TARGET audience creates influence and opportunity, which in turn
increases word of mouth and referrals.
3