Page 15 - Healthy Habhit

Alcohol and the Media Diamond Ranking
Play an appropriate
advertisement that promotes
alcohol. Alternatively, use a
magazine advertisement. View
the advertisement and talk about
how it helps to sell the product.
- What age group do they think
the ad is aimed at?
- Why do they think the makers
of the ad might be keen to
appeal to this audience?
Focus on the sound (if media):
How would they describe the
music? What feelings does
it suggest? Also, examine
the images used in the
advertisement: Are they true to
life? How does the advertisement
reflect what they have been
learning about alcohol? Is there
anything the advert doesn’t tell
them that they would want/need
to know? You could also use
the questions suggested for the
discussion of the collages.
Divide the children into small groups. Distribute sets of cards from
Resource G to each group. Read through the cards with the children
and give any explanations if required. Ask each group to fill in their own
danger(s) in the final box. Next, ask the children to prioritise the card
statements from the most serious danger to the least serious danger.
To do this, ask them to create a diamond shape on their table by
placing their first priority card at the top, followed by two in second place
in the second row, three in third place, a further two and then the card
that represents the lowest priority at the bottom. Remind the children to
strive for a consensus of opinion amongst their group. This may involve
discussion and justification on the order of cards. When completed,
ask the children for their top priorities and record these on the board.
Encourage them to justify why they chose the card as top priority and
to talk about how they reached decisions as a group. Talk about any
commonalities or differences between the groups’ top priority cards.
Finally, ask the children to evaluate the activity by choosing one of the
following statements:
– The most important thing I have learned today is _____ .
– One thing that still puzzles me is _____ .
– What I enjoyed most about this activity was _____ .
13