Page 25 - The 4-Step Formula For - Mastering Patient Self-Scheduling

Consult Specialists: If certain scheduling work ows seem too complex, consult
Keona onboarding specialists for tailored solutions that can streamline these
processes.

Alternative Models: For work ows that cannot be entirely managed online,
implement Keona’s callback or textback model to maintain patient satisfaction
while ensuring necessary staff interaction.

Awareness: % of Patients Driven to PSS

The principle here is awareness. Driving patients to use the Patient Self-Scheduling
(PSS) system is critical to its success. This involves strategic marketing and
engagement efforts to ensure patients are aware of and motivated to use online
scheduling.

Marketing's Role

Website: Ensure scheduling links are prominently placed on the homepage,
header, footer, multiple pages, and for each provider- if there's a pixel, there
should be a link.

Ads & Search Engines: Utilize Google local, Google Ads, and Facebook Ads with
direct links to the scheduling page. These ads can capture patient interest and
drive traf c to the PSS page.

Newsletters & Emails: Include scheduling links in all patient communications, such

as newsletters and emails. This can be some of the biggest drivers of visits.
Regular reminders keep the option top-of-mind for patients.

In-Of ce Signage: Promote online scheduling within the of ce using signage and
brochures. Visible reminders encourage patients to consider online booking
during their visit.

SMS Campaigns: Send text messages with links to the scheduling page. SMS
campaigns can reach patients directly on their mobile devices, providing a
convenient and immediate way to book appointments.

Phone System Awareness: Include messages in the phone tree reminding callers
about online scheduling.

The 4-step Formula for Mastering Page | 23
Patient Self-Scheduling