Page 4 - Promoting Your New Patient Self Scheduling System
P. 4

Keys to Success 5-8






         If the newsletter is different than outgoing emails,
         reiterate the PSS links in every newsletter                       5


            Every click a user has to make creates a friction
            point that loses a lot of traffic.  Reduce the                    6
            number of clicks to get to scheduling to 1.



               Eye Tracking patterns and right-rail blindness
               Eyes follow a z-pattern when looking at a page                    7
               Users are use to right-rail ads, and often ignore
               calls-to-action in the right-rail.


                    The more calls-to-action you put on a page, the
                    less likely you are to get your desired outcome.                  8
                    General rule: 1 call to action on the page above
                    the “fold” (you see it without having to scroll)
   1   2   3   4   5   6   7   8   9