Page 4 - Promoting Your New Patient Self Scheduling System
P. 4
Keys to Success 5-8
If the newsletter is different than outgoing emails,
reiterate the PSS links in every newsletter 5
Every click a user has to make creates a friction
point that loses a lot of traffic. Reduce the 6
number of clicks to get to scheduling to 1.
Eye Tracking patterns and right-rail blindness
Eyes follow a z-pattern when looking at a page 7
Users are use to right-rail ads, and often ignore
calls-to-action in the right-rail.
The more calls-to-action you put on a page, the
less likely you are to get your desired outcome. 8
General rule: 1 call to action on the page above
the “fold” (you see it without having to scroll)