Page 4 - Industrial Athlete - Communication Training
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Value Chain Activities






                 Primary Activities                                                    Activities                                            Your Examples



                                                          The internal handling and management of


             Inbound Logistics                            resources coming from outside sources -- such
                                                          as external vendors and other supply chain

                                                          sources.


                                                          Activities and processes that transform inputs
             Operations                                   into "outputs" -- the product or service being

                                                          sold by the business that flow out to customers.

                                                          The delivery of outputs to customers.
             Outbound Logistics                           Processes involve systems for storage,

                                                          collection and distribution to customers.


                                                           Activities such as advertising and brand-
             Marketing & Sales                            building, which communicate why a consumer

                                                          should purchase a product or service.

                                                           Activities such as customer service and
             Service                                      product support, which reinforce a long-term


                                                          relationship with the customers


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