Page 14 - Q3 Marketing Update

Metrics Comparison: Q3 vs Q2

1. CAC/SQL Ratio (Cost per Sales Qualified Lead):
• Q3: $1,500
• Q2: $2,000
• Improvement: 25% reduction in cost per SQL, reflecting improved marketing efficiency and higher-quality lead generation in Q3.

2. SQL to MQL Conversion Rate:
• Q3: 45%
• Q2: 38%
• Improvement: A 7% increase, indicating better nurturing efforts and alignment between marketing and sales teams.

3. Lead Volume:
• Q3: 600 leads
• Q2: 20 leads
• Growth: 15% increase in overall lead generation, driven by enhanced campaign outreach and targeted efforts.
4. Campaign ROI:
• Q3: 3.5x
• Q2: 2.8
• Improvement: A 25% increase in return on investment, due to optimized messaging and targeted campaigns that incorporated the Patient Service Maturity Model (PSMM).

5. Customer Engagement Metrics:
• Q3: Improved email open rates by 8%, from 28% in Q2 to 36% in Q3.
• Click-through rates increased from 4% in Q2 to 6% in Q3.

6. Website Traffic:
• Q3: 30% growth in organic website traffic, thanks to ongoing SEO improvements and content updates related to PSMM.
7. PSMM Quiz (Lead Engagement):

• Early engagement with the PSMM quiz prototype showed 20% higher conversion rates compared to other lead generation methods, though it’s still in the testing phase.

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