Page 13 - Q3 Marketing Update

Metrics to Highlight for the Board

1. CAC/SQL Ratio:
The significant reduction (25%) in acquisition cost per SQL is a key win, showing the
effectiveness of PSMM-integrated campaigns.

2. SQL to MQL Conversion:

The improvement in conversion rate shows that leads are better qualified, thanks to
new nurturing tactics.

3. Lead Growth:
The 15% rise in lead volume reflects the increased visibility and impact of marketing

campaigns.

4. ROI on Campaigns:

The improved ROI (3.5x) highlights the strategic targeting of PSMM in our outreach.

5. Engagement:
The boost in email open and click-through rates, combined with organic traffic
growth, shows increasing engagement with our messaging and content.

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