Page 8 - Q3 Marketing Update

Lead Quality & SQL/MQL Conversion Rates

SQL-to-MQL conversion rate
increased to 45% in Q3, up SQL

from 38% in Q2.

Highlight how nurturing

efforts, especially with PSMM SAL
integration, resulted in better-

qualified leads.

MQL

Q2 Q3

38% 45%

PSMM integration

8