Page 7 - Q3 Marketing Update
P. 7

ROI & Campaign Effectiveness







                           Q3 Campaign ROI
                           increased to 3.5x,                                           Distribution of

                           reflecting improved                                    Marketing Expenditure
                           performance PSMM                                                                                                                 ROI
                           marketing efforts.                                                                                        5

                                                                                              9%
                           Emphasize effectiveness of                                  10%                                           4

                           LinkedIn, email, Google,                                                                                  3
                           and Bing campaigns in
                           delivering better leads and                               23%                    58%                      2

                           higher conversion rates.
                                                                                                                                     1


                                                                                                                                     0
                                                                                                                                           Google    LinkedIn     email       Bing
                                                                              Google      LinkedIn      email      Bing















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