Page 6 - Q3 Marketing Update
P. 6
Deep Dive: CAC/SQL Ratio
Q3 saw a 25% reduction in cost per 100%
SQL, reflecting improved lead 90%
quality and cost-efficiency. Hundreds 80%
Discuss how targeted campaigns, 70%
better-qualified leads, and refined 60% 35%
messaging around PSMM 50%
contributed to this drop. 40%
30% 35
35
20%
10%
0%
Apr May June July Aug Sept
CAC/SQL ratio
6
