Page 5 - Q3 Marketing Update

Key Metrics Overview: Q3 vs. Q2 Comparison

CAC/SQL RATIO

▪ Q3: $1,500 (improvement from $2,000 in Q2) Q3 vs. Q2 Comparison

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SQL to MQL CONVERSION RATE
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▪ Q3: 45% (up from 38% Q2) 3

2 $2,000
LEAD VOLUME $1,500 600
1 45% 38% 520 3.5x
▪ Q3: 600 leads (up from 520 leads in Q2) 0 2.8x

CAC/SQL SQL to MQL Lead Lead
ratio conversion volume volume
CAMPAIGN ROI rate

Q2 Q3
▪ Q3: 3.5x ROI (up from 2.8x ROI in Q2)

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