Page 18 - The 4-Step Formula For - Mastering Patient Self-Scheduling

Hedges, L. (2024, April 23). Online booking options can get you more clients. GetApp.
https://www.getapp.com/resources/research-online-booking-importance-of-appointment-scheduling/

Patient Retention

Preference for Convenience: 4 in 5 patients prefer a physician who offers online

scheduling. The 5th patient is probably your grandpa who still uses a rotary phone.

Online appointment scheduling helps staff & patients | HealthGrades. (2023, July 5). Healthgrades Partner Solutions.
https://b2b.healthgrades.com/insights/blog/online-appointment-scheduling-helps-staff-and-patients/

Increased Revenue & Growth

Downstream Revenue: According to ECG, the average patient retained represents

downstream revenue of $18,300 over ve years. This substantial gure
underscores the long-term nancial bene ts of patient retention.

Specialty Services Impact: PatientGain breaks down the money spent on patient
acquisition per specialty, with substantial amounts typical for signi cant
specialties and acute services. Ef cient self-scheduling can optimize these

investments, maximizing returns.

PatientGain.com. (2024, August 26). How to calculate patient acquisition Cost (Recommended). PatientGain:
Healthcare Marketing Expert Company in USA and Canada.
https://www.patientgain.com/calculate-patient-acquisition

Self-scheduling can help you hit your business numbers because it frees your staff, is
available anywhere, and patients want it, so it drives loyalty, acquisition and hence revenue.

If it is not clear that patient self-scheduling has amazing potential these numbers show

it is far more than a fancy ‘add-on’ feature. Patient self-scheduling drives substantial
bene ts for both patients and healthcare providers.

It’s also evident that there’s a signi cant gap between its potential and the actual
implementation. Research indicates that less than 5% of all appointments are booked
online. That's right. 5%. It's like having a Ferrari in your garage and only using it to

drive to the mailbox. This stark contrast highlights the challenge: The difference between
that shiny 70% of patients who want to book online and the measly 5% who actually
do comes down to one thing: successfully implementing our not-so-secret formula.

The 4-step Formula for Mastering Page | 16
Patient Self-Scheduling