Page 11 - The 4-Step Formula For - Mastering Patient Self-Scheduling
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Pro tip: How important is this? This metric measures
Access to Care.
Awareness (% of Patients Driven to PSS Page)
This involves marketing the online scheduling option to patients. It's like setting
reminders on your phone to prompt you to work on your goals.
Just like any product or service, patients need to be made aware of the online
scheduling option through marketing efforts such as email campaigns, website
banners, and in-of ce signage.
Pro tip: You want this larger than 100%. It can drive
your acquisition funnel.
Conversion Rate (% bookings vs initators)
This is the percentage of patients who complete the scheduling process once
they start it. In your personal life, it's like how often you actually go to the gym
when you plan to. We're looking at you, January resolution-makers!
Accuracy Rate (% right patient, right time, right visit reason, right provider)
This ensures patients are booked into the right type of appointment with the right
provider. It's comparable to how effectively you use your gym time when you go.
Are you actually working out, or just taking sel es in the mirror?
Accuracy in booking means minimizing errors and ensuring a smooth
experience for the patient, practice, and provider.
Each element of our not-so-secret formula requires different capabilities and expertise. It's
like trying to assemble the Avengers of healthcare scheduling - you need a diverse team
with superpowers in technology, marketing, user experience, and data analysis. And
let's not forget the most elusive superpower of all: getting doctors to agree on something.
This ebook contains tips for each of these. We’ve seen rsthand how those tips lead to
success. Let's dive into those successful case studies and research that highlight the
practical application of this formula. These examples will provide real-world insights into
the strategies and tactics that have led to remarkable improvements in patient
self-scheduling.
The 4-step Formula for Mastering Page | 09
Patient Self-Scheduling